Taking Your Message Viral

After years of analyzing video sharing, I found that to take a video viral on YouTube it needs to be Sick (lighting farts on fire), Sexy (Obama Girl), Sentimental (It’s A Beautiful Day) or Silly (Kid Coming Home From The Dentist Stoned). Turns out the same rules apply to email, but funny leads the pack by a long shot.

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.

The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.

The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies… in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to ensure that it will go viral. People will want to pass along something that makes them laugh.

They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.

During the bird flu epidemic, about 35 million people got an e-mail containing this picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious… and it works.

I think that most people who own a computer have seen that picture… and thus the advertisement for Disneyland. The bird flu epidemic was newsworthy and had the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.

With the Coronavirus pandemic just heating up and the world needing any excuse to relax and laugh, now is a great time to discover how adding humor to your marketing mix can drive new customers to your business.

Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well-advised to include humor in your e-mail campaign.

You can learn how to do it right, build your brand reputation and add revenue streams to your current business in our Social Media / Reputation training program.

And remember, don’t take yourself so seriously. It makes you human to be funny.

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About Adryenn Ashley

Adryenn Ashley is the unabashed author of several bestselling books including the award winning, "Every Single Girl's Guide to Her Future Husband's Last Divorce", as well as an award winning film producer and mediagenic business consultant. Her company Wow! is Me transforms everyday entrepreneurs into wildly successful business celebrities.

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