Defending Your Reputation Online

A wise man once said, “Steal my money and I can earn more but let no man steal my good name.” In today’s world where anyone or anything can be easily “Googled”, hard-earned success can be wiped out overnight if companies fail to actively manage their reputation. After all, online, we “are” what people say […]

Taking Your Message Viral

After years of analyzing video sharing, I found that to take a video viral on YouTube it needs to be Sick (lighting farts on fire), Sexy (Obama Girl), Sentimental (It’s A Beautiful Day) or Silly (Kid Coming Home From The Dentist Stoned). Turns out the same rules apply to email, but funny leads the pack […]

Media Interview Guide

Why it’s important If a reporter called today to interview you about your work, would you be ready? You could be asked to give an expert opinion during a crisis; to explain how some aspect of your work fits into a popular or current issue; or to describe your theory, research or program that may […]

Six Photographers Took The Same Man’s Picture With Startlingly Different Results

When you hold preconceived thought and beliefs this can manifest itself in sometimes ugly ways and at the very least can skew your judgement. I think at some stage in our lives we have all been guilty of holding unjust prejudices against people for no particular reason other than something we have been told about them.

That’s exactly what this experiment is all about. Six photographers were told to photograph the same man but each of them was told a different background story about who the man was. For example, one of them was told he was a self-made millionaire whilst another was told he was an ex-convict.

In reality, he is none of those things. The results of how the man was portrayed in their photographs was mind blowing and very revealing to say the least. Take a look for yourself.

50 Book Awards for Indie Publishers

While not a definitive list by any means, it’s a good start. Check them out, pick which ones your book would be best in, and then see this and go for it!  (I’ve personally won an IPPY and it was a great books to my ability to get media bookings). 1 Amazon Breakthrough Novel Award https://www.amazon.com/gp/feature.html?docId=1000633821 […]

Every Single Girl’s Guide to Her Future Husband’s Last Divorce

The one thing missing from most wedding planning checklists is so crucial, it could break your bank account, break up your marriage, and it might even end up breaking you. Though you may want to pretend that your future husband’s ex-wife doesn’t exist, if you don’t get real and get educated about their divorce, the […]