When planning to have a profitable membership site, you’ll likely take into consideration what the site needs in terms of information is included inside of it, as well as the web hosting and software platforms that are needed to maintain the site and take the recurring payments. However, just because it’s a membership site and not an ebook or software product does not mean you can overlook a very critical element that will lead to the success or failure of your membership site: Traffic.
The old saying, “Build it and they will come,” does not apply to Internet marketing, and that includes membership sites. You may build the greatest membership site online, but if no one knows about it, your building it will all be for naught, as your membership site won’t last because you won’t take in enough profit to keep it going.
You have to advertise the site to your target market in order for them to consider purchasing access to the site. Fortunately, there are many ways you can gain traffic to your site, from free methods, such as article marketing and posting in forums, to paid methods, such as ezine advertising and pay-per-click marketing.
Whichever methods you use, it is vital that you advertise your membership site to members of your target market in order for it to gain the paying members necessary to keep it flourishing for the long-term and to provide the profit and reputation you expect from operating such a site.
For more information on membership sites, check out “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”
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