To maintain a profitable membership site, it’s important that you add fresh, new content to your membership site regularly (at least once a month, if not more often). However, it’s sometimes hard to come up with new, pertinent information that your site’s members will find valuable and worth downloading and/or reading. However, you need to adhere to a strict schedule of delivering fresh, new content on a regular basis if you want to gain the profitability and reputation that comes from having a successful membership site for the long-term.
An easier way to continuously provide new, fresh content on a regular basis is to think ahead and plan on what new information you’ll provide ahead of time. It would certainly help if you keep constant tabs on what is developing in your niche’s industry from day to day or, at least, week to week. This way, you’ll likely find pertinent information or create new, quality products that your site’s members will find useful and valuable.
This is better than having to try to come up with some type of pertinent, fresh content at the very last minute (i.e. the last day of the month and you haven’t changed the site at all since the last updates you did a month earlier). Your site’s members will realize if you just haphazardly put something together just to provide something “new.” It’s likely many of your site’s members will be turned off by this and will consider dropping their memberships, especially if you wait until the last minute and provide information that can essentially be found for free online.
For more information on membership sites, read “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”
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