When convincing people to join your membership site, many of them will be hesitant to join when they are visiting your sales page for the very first time. Recent studies have shown that you need to contact a person an average of 12 times before he/she will be willing to purchase an offer from you.
This is why autoresponders are so important to the success of an online business. Autoresponders enable you to follow up with that person until he/she is ready to purchase access to your membership site. Utilizing follow-up marketing can greatly increase the amount of residual income you can make.
One good way of making sure you gain the person’s contact information when he/she arrives at your sales page is to have a web page appear upon arrival that will require him/her to give his/her contact information before he/she can proceed to the membership site’s sales page. This way, you can be sure that you have that all-important contact information.
Some Internet marketers may be fearful that this will just drive people away, but most argue that those people who are not willing to give up their contact information to access the sales page will be very unlikely to give you more personal information such as their credit card number or logging into their PayPal accounts, so essentially, you’re weeding out those people who have virtually no chance of becoming members to your site, so the squeeze page strategy is considered to be an effective strategy for gaining the all-important contact information you need for follow-up marketing.
For more information on following-up with your subscribers and membership sites, check out “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”
Powered by Facebook Comments