To convince people to join your membership site, you will likely have to contact them several times over a period of days or even weeks before they are willing to purchase access to your membership site. This is where autoresponders are so valuable, as they give you the ability to follow up with your prospects until they are ready to purchase access to your site.
However, in order to be able to utilize autoresponders and follow-up marketing, you need that all-important contact information. One effective way of getting that information is via squeeze pages.
Squeeze pages are web pages that will require the visitor to submit his/her contact information before he/she can proceed further on the site. One way you could utilize squeeze pages in your marketing strategy is to offer to give free access to select areas of your membership site in return for their submitting their name and email address.
After they have submitted their contact information (which your autoresponder has record of), they can take a free tour of your membership site. Of course, they won’t be able to download anything or access the forum, etc., but they’ll be able to get an idea of the information and value contained within.
Once you have the contact information in your autoresponder, you can send some follow-up messages recapping what your membership site is all about, what they thought about the tour, and the link to the membership site’s sales page so they can purchase access to the site.
For more information on follow-up marketing and membership sites, read “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”
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