Creating and maintaining a profitable membership site for the long-term requires you gaining and keeping paying customers as subscribers to your membership site. Without keeping your current members and continually adding new members to your membership site, you won’t gain the profits and credibility you are expecting from having your own membership site. Therefore, you need to send much targeted traffic to your membership site’s sales page. The question is, how do you get that targeted traffic?
There are many effective ways to do this, but one of the most popular methods in recent years is by utilizing the social networking websites, such as MySpace and Facebook. These social networking sites involve people creating profile pages that identify who they are, what they like to do in their spare time, what occupation they are in, and other information that identifies who they are.
These sites will allow you to invite other people as “friends” and accept other people’s invitations to become their “friends.” You can often find many people who are in the same industry as you and who you had never heard of before. This can open up the possibilities of joint ventures and affiliate marketing opportunities with these people, since they are in the same or similar industries and are out to make their businesses more profitable as well.
Additionally, you’ll likely meet people on these sites who make up the target market you are looking for. By utilizing the features of the social networking sites, such as the blogs they allow you to post on and even the profile pages themselves, you can put up links to your membership site’s sales page so that people who read your profile page and/or your blog can check out your membership site offer and join up. An additional benefit in regards to the links you place on your profile page and/or blog is that they will be one-way links, which are more highly regarded by the search engine rankings when it comes to ranking your membership site in their listings.
For more information on social networking and membership sites, read “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”
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