Sales Letter – Summarization Is Key

In order to earn residual income from your own membership site, you need to gain members who will stay with you through the long-term. This requires convincing people that your membership site is worth purchasing access to. To do this, you need to have a convincing sales letter that will lay out the benefits they will receive once they join the site.

Unlike offline selling, where people can see each other face-to-face and ask direct questions, online selling involves a sales letter that will lay out the benefits of the offer being presented. You will likely never see the faces of your potential customers, so your sales letter needs to be convincing enough that they will be willing to purchase access and set up a recurring fee.

Writing sales copy is not always easy for people who are skilled at it, as they will often take many hours to come up with certain parts of it, especially the headline and captions. You will likely need to practice your copywriting skills repeatedly using well-established techniques you can find in ebooks and other online sources before you can become proficient at it. However, this may be preferable to paying hundreds or even thousands of dollars for a veteran copywriter to write your sales page.

One important point to consider when writing sales letters: You should be able to summarize the main points of your sales letter using the headline and captions that are present throughout your sales letter. The reason why is because many people will not read websites word-for-word; they either are too busy or don’t have the attention span to focus all the way through a lengthy sales letter. But if you are able to summarize the main points throughout the headlines, subheadlines, captions, and P.S.’s of the sales letter, they’ll be able to scan through the sales letter and still grasp the offer you are making and the value you are presenting to them, which can lead to them ordering access to your membership site.

For more information on sales letters and membership sites, check out “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”

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Adryenn Ashley is the unabashed author of several bestselling books including the award winning, “Every Single Girl’s Guide to Her Future Husband’s Last Divorce”, as well as an award winning film producer and mediagenic business consultant. Check out Adryenn Ashley on Facebook at http://facebook.com/AdryennAshley or Google Plus at https://plus.google.com/u/1/100959901782345597097/

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