Have you ever wanted to peek behind the curtain into the publishing industry to find out what it really takes to write, publish and sell a game-changing book? I just got off the phone with one of my oldest pals in the publishing biz, who told me that Mike Michalowicz, author of the “business cult classic,” The Toilet Paper Entrepreneur (self-published) and The Pumpkin Plan (Penguin, July 2012) is offering a rare insider’s look into how he leveraged the success of his first book to go from unknown to industry authority in less than four years.
The 2-hour teleseminar, Anatomy of a Perennial Bestseller, is on March 21st and get this: Mike has asked his editor and his publicist at Penguin to join him on the call, as well as his top-secret ghostwriter who has worked with bestselling authors and knows what makes a book great. (And who happens to be one of my closest friends!)
This is already awesome, but what really blew my mind is Mike is sending all of the participants a copy of the book proposal that earned him a six-figure advance, AND his editor is going to walk us through why it worked.
AND, what is totally crazy, is Mike is doing a follow-up call on July 23rd, after The Pumpkin Plan launches, to debrief about his marketing plan and tell us about the wins and the mistakes – and we get the marketing plan, too.
I know Mike – he came out to speak at my Monetizing Your Passion event a couple of years ago, and let me tell you, he has the goods. In fact, he might be my dream man. That he is willing to share how he wrote a book that Business Week called a “cult classic,” sold nearly 30,000 books on his own, increased his hourly consulting rate to $350-$500/hour, landed numerous television gigs and his own pilot, became a columnist for The Wall Street Journal and leveraged all of this to get a sweet deal from Penguin, is amazing. That he is brining along industry experts to shed light on how we can pull of our own awesome success – invaluable. This is truly unprecedented, which is why I wanted to tell you about it IMMEDIATELY.
Mike is doing this for one reason only – he wants pre-orders. So to get one of the 200 slots available, you have to pre-order 10 copies of The Pumpkin Plan and send Mike the receipt. All of the details are here.
I signed up, and I booked some slots for my clients as well. No way I’m missing this.
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