To gain the residual income and reputation you are expecting from operating your own membership site, you need to continue adding members to your site. It’s often not that easy to convince people to set up recurring subscription payments for access to your site, even if your site will provide them with many benefits. One way you could help alleviate their apprehension is to offer them a limited-time trial for a lower amount than your regular membership subscription fee.
This way, they’ll get to see exactly what your site has to offer for a much lower cost than paying out a larger amount when they are unsure whether the membership site will provide value for them or not.
For instance, if you normally charge $19.95/month, you could charge $7/month for 15-days access. This way, they’ll be able to spend less than the full amount while evaluating whether this site will be really beneficial to them or not. To make sure that people do not abuse the limited-time offer, make sure to limit them to one limited-time trial only; after that, they need to purchase full membership access or forget about accessing the site.
It probably would be a good idea to set a limit on how much they can download from the site; for instance, limited-trial members can only download 5 items at most and none of the most valuable products, leaving that privilege only for people with full membership.
For more information on pricing and membership sites, read “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”
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