To gain the profits and credibility that can come from a successful membership site, you need to be able to maintain that membership site for many years. Without people who are willing to continuously pay for access, those profits and credibility won’t happen. To keep people from cancelling their subscriptions, you need to keep their interest in what you are offering.
There are many good ways to keep people’s interest in your membership site. Providing quality products for free as surprise bonuses is one good way of helping to keep people’s interest in your site. They’ll be afraid to cancel their subscriptions because they won’t want to miss any other surprises you may have in store for them.
Another good way of keeping people’s interest is to have contests among the members of your site. You could provide a contest based on how many new members they refer to your site or based on asking the most interesting or thought-provoking question in the forum, etc. You could provide cash, access to a special product, or provide free membership to your site for a month to the winner (i.e. send the person a refund via PayPal or check to the winner of this contest).
It’s important to keep people’s interest in your site – surprises and contests are two great ways to convince people that your site is dynamic, not static.
For more information on membership sites, check out “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”
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