While there are some membership sites out there that offer free access to its members after they’ve submitted their names and email addresses, a greater number of membership sites are of the paid variety where you allow access to someone only after he/she has finished paying to access your site. However, it may be advantageous for you to offer limited free access to those prospects who are unsure whether they want to purchase access to your site’s contents or not.
You could offer free access to people considering purchasing access to your site by offering a temporary name and password (such as “free” and “trial, for example). This will allow them to check out some or all of the membership site’s contents without giving them the ability to download anything and/or see any specialized information. This way, people who are undecided will get a feel for what kind of value is within your membership site and whether they want to purchase access to it or not. If you provide high-quality, specialized information inside that you can’t find readily elsewhere, chances are that that free trial will give them the impetus to purchase access to your site.
It’s likely those prospects who turn into customers will spread the word around the Web about your membership site and the fact that you give out a free trial to those who are undecided about purchasing access to it, since this is not a commonly-used option among most membership sites. By providing this rare option, you are likely to boost your profits without risking the loss of any specialized information to people who haven’t paid for membership site access.
For more information on membership sites, check out “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”
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