A profitable membership site involves having members of that site being interested in the information and resources contained within the site. Otherwise, they won’t have interest in coming back to the site repeatedly, which will lead to them cancelling their memberships, and as a result, your site’s profitability and long-term outlook will decline.
One important aspect of a successful membership site is to have the members of the membership site feel connected, much like a community. One way you can help to make them feel more connected is to have your own forum within the membership site. Inside the forum, members can communicate with each other and with you on topics and problems related to the main topic of the membership site. Not only will this help people to feel more interconnected with each other (and lead to potential business opportunities, such as joint ventures and affiliate partnerships), but it will also enable you to enhance your reputation as an expert in the industry by providing advice and information inside the forum.
Additionally, it will be seen as valuable by the forum members because it is a members-only forum – only current members in good standing can have access to the privileged information contained within the forum. That value can go a long way to keeping members maintaining their memberships and coming back to the forum on a regular basis.
For more information on membership sites, read “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”
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