Many people who are looking to get new clients for their business start with creating what they hope will be a captivating description of what they do that will make it impossible for potential clients to walk away. Some people call this an elevator pitch.
I learned from my good friends and mentors, Jesse Koren and Sharla Jacobs, that this approach almost NEVER WORKS because it’s focused on ‘pitching’ instead of listening. It’s focused on getting instead of connecting.
Here’s a simple and easy way to have meaningful conversations with potential clients that will cause them to become very interested in your work.
When someone starts discussing a problem that your business solves, instead of jumping in to tell them what you can do, ask these 3 questions so they become curious and eager to learn what you do:
Question 1: “How is that for you?”
“Wow, that sounds _________________________(challenging, terrible, frustrating, etc.) Say some more about that.”
Question 2: “What do you want instead?”
This puts them on the track of possibility and excitement…and they’ll get present to the solution they want.
Question 3: “How would your life change if you had that?”
Once they’ve answered these questions, their problem will be more in the forefront of their mind, and they’ll experience increased desire for the solution to that problem. They will now be primed for you to share what you do as a resource to support them to get what they said they wanted.
This is just a fraction of what you’ll learn at Jesse and Sharla’s Rejuvenate Your Practice 2-Day Intensive for coaches and holistic practitioners. You can learn more and apply for a full scholarship to the training.
I have implemented what they have taught me about creating powerful conversations and turned it into an internationally successful business. Whether you want to keep your business local, or be known all over the planet, the ability to engage and connect with your audience, prospective client, or referral partner is the key to your success! Get your ticket today!
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