When presenting your membership site offer to visitors of your site’s sales page, you want to make sure that the value of what they will be receiving when they purchase access to the site is evident to them. You can make sure of this by emphasizing the benefits and not the features the site can provide them in your sales copy.
Benefits are the positive qualities people will receive when they have access to your membership site. This includes such qualities as boosting the profits of the person’s business and providing him/her with extra income streams for his/her business.
Features are those aspects of the site that provide the benefits. For instance, the benefits mentioned above are provided by the information and ebooks contained within the membership site and the products (ebooks, software programs, scripts, etc.) contained inside the membership site’s download area, respectively.
Visitors to your sales page do not really care about the features of the site, but rather, what benefits those features will provide them. In other words, “How will I benefit from the features of that website?” They want to know what’s in it for them. That is what will convince them whether they should purchase access to your membership site or not.
For more information on copywriting and membership sites, check out “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”
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