To have a successful membership site for the long-term, your site needs to appeal to many people in your target market. After all, you want to make sizable profits online, not just enough to cover a bill or two per month. This will require having many subscriptions to your membership site.
People are different in many ways. This also includes learning and how they run their businesses. Some people may enjoy reading an ebook to learn the information they seek. Other people may enjoy listening to someone else’s voice to gain the information they need. Still others may want to see exactly what a person is doing to achieve profits in his/her business.
Similarly, some people love to create products of their own to sell online. Others prefer to purchase other people’s products to sell online. Still others like to give away products with their affiliate links in them and make money on the back-end.
Therefore, it’s important that you don’t just load up on one type of product, such as ebooks, in your download area. Instead, you should concentrate on having a good variety of ebooks, audio files, video files, software products, PLR products, MRR products, RR products, products with giveaway rights, etc. As mentioned above, for your membership site to survive and thrive for the long-term, you need to have many people from that target market to subscribe to your site. That likely means they’ll learn and make profit in different ways. Cater to a good number of them and your membership site will have a greater chance of delivering the profits and credibility you are seeking.
For more information on membership sites, read “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”
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